Mobile marketing is also a part of digital marketing, creating a strong relationship between user and brand. Today we will learn about its types.
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What is mobile marketing in digital world
Mobile marketing is a very popular marketing tool in the digital world whose purpose is to provide personalized content, offers and updates to users, making the user experience smooth and better. Smartphones, tablets and wearable devices are used in marketing to reach users and build a strong connection. Examples include SMS marketing, push notifications, mobile apps, social media ads, and location-based marketing.
10 best Types of mobile marketing
Although there are many types of mobile marketing, we will explain 10 types.
1.SMS Marketing:-SMS is a popular marketing tool. Businesses use this tool to reach users’ inboxes directly, making it fast, cost-effective, and highly engaging. One advantage of SMS is that it doesn’t require the internet, so its open rate is significantly higher. It allows you to send updates, offers, reminders, alerts, and promotional messages instantly. SMS campaigns improve user experience and trust.
2.Mobile Social Media Marketing:-The advent of technologies like smartphones and tablets has made mobile social media marketing a digital and effective way of marketing. Businesses optimize short videos, stories, reels, posts, ads, and live sessions to reach mobile users directly. Its benefits include instant access, high engagement, and real-time interaction, allowing users to instantly like, comment, share, save, and click on content.
3.Location-Based Marketing:-Location-Based Marketing methods allow businesses to hyper-personalize users by detecting their real-time location and sending relevant promotions, targeted messages, ads, and offers based on that. This method benefits brands by allowing them to reach an accurate audience of their target users. Techniques like geofencing, beacons and proximity marketing are used.
4.Mobile App Marketing:-The app marketing process involves creating an app and providing specialized services within it to solve users’ problems and deliver value, encouraging more people to download the app and improve engagement. App Store Optimization (ASO) makes it easier for the app to be discovered on the Play Store or App Store, and notifications are used to send offers, updates, and reminders to users.
5.Mobile Email Marketing:-Mobile email marketing is mostly used by businesses for sales and lead generation because more people check their emails on their mobile devices. Brands send offers, product promotions, newsletters, app updates, reminders, and recommendations through email. Personalization makes the emails more engaging by using the user’s name, interests, and purchase history. Automated welcome emails and follow-up emails are also sent.
6.In-Game Mobile Marketing:-In-game mobile marketing is an effective and unique way for businesses to promote their products and services. Millions of people are active daily while playing games, making it an ideal platform for in-game ads, rewarded video ads, and banner ads. Offering rewards such as power-ups, coins, magic boxes, branded characters, skins, and virtual items for free encourages users to watch the ads completely. Examples of popular mobile games include Angry Birds, PUBG, and Minecraft.
7.Mobile Affiliate Marketing:-In mobile affiliate marketing, creators and influencers act as affiliates. Brands provide links to their products and apps. Affiliates then share these links through their mobile websites, blogs, social media, or WhatsApp channels. The affiliate receives a commission based on each purchase or app installation made through their link. This strategy is cost-effective and allows brands to rapidly expand their reach.
8.Mobile Chatbot Marketing:-Mobile chatbot marketing is a game-changer tool for businesses. In the coming years, the use of chatbots in mobile marketing will increase because chatbots provide customers and the audience with instant replies, 24/7 customer support, and a personalized experience. They work effectively across various platforms like websites, mobile apps, WhatsApp, and Facebook Messenger. Through automation, they accelerate the lead and sales generation process for brands.
9.Mobile-Friendly Websites / AMP Marketing:-Every business and brand wants to enhance its online presence by making its website mobile-friendly because it provides a fast and smooth user experience, which directly impacts the brand’s image. Mobile-friendly websites adjust properly to all types of screen sizes, such as smartphones, tablets, laptops, and desktops. AMP (Accelerated Mobile Pages) helps reduce the bounce rate.
10.Mobile Video Marketing:-Video marketing is a popular and effective mobile marketing strategy that businesses use to promote their brand’s products and services through videos such as reels, shorts, stories, and explainer videos. Short-form videos quickly attract users and increase brand recall, while longer videos provide in-depth information and value, building trust with users.
How to start a Mobile Marketing Business?
This guide explains how to start a business using mobile marketing in 5 easy steps.
STEP-1: Find the right audience:-The first step in starting a mobile marketing business is to find an audience that is relevant to your business type. For this, it’s important to understand your audience’s age, location, interests, income level, and mobile usage behavior. Local shops, startups, and e-commerce brands all have different target audiences. You can conduct market research using tools like Google Analytics, social media insights, and surveys.
STEP-2: Choose Your Services:-After conducting market research for your business, you’ll discover the types of services that are in demand. You then incorporate these related services into your business. Initially, basic services like SMS marketing, WhatsApp marketing, mobile social media ads, and email marketing are the best options as they are low-cost and in high demand. When providing these services, keep things clear by dividing them into categories such as Basic, Standard, and Premium.
STEP-3: Set Up Tools & Legal Basics:-When choosing and setting up the right tools for your business in mobile marketing, you must also consider data privacy and security concerns, which require proper legal documentation, such as GST registration and a professional email ID. Tools like SMS marketing software, WhatsApp Business API, email marketing tools, and social media scheduling tools are essential. Using the right tools and ensuring legal compliance makes your business appear professional.
STEP-4: Implement your mobile marketing channels:-Mobile marketing channels play a crucial role in making a business successful. Each channel has a different purpose, so they should be used smartly. For example, the purpose of the WhatsApp channel is to increase sales, build better customer relationships, and achieve a high engagement rate. Email marketing and push notifications are useful for repeat customers. Strategically implementing these channels improves both conversions and client satisfaction.
STEP-5: Scale with Strategy & Results:-When businesses develop strategies to make their services fast and smooth, it generates leads and conversions from users and clients. To scale the business quickly, they should improve the strategies that are yielding better results and abandon those that aren’t, while continuously upgrading their services with premium packages, long-term contracts, and performance-based pricing. Clear strategy leads to measurable results.
Mobile marketing examples campaign
Amazon: Mobile App Personalization–Amazon’s mobile app analyzes user data such as their behavior, search history, product views, past purchases, and wishlist items to recommend relevant products and offer discounts, thereby attracting users. Push notifications are also used to send price drop alerts, deals, and order updates. This personalization saves users time and makes shopping easier.
Burger King’s: Mobile Outreach–Burger King has used push notifications, in-app offers, and mobile outreach very smartly. They send alert messages to their customers with exclusive discounts and combo deals, which increases impulsive buying and footfall. Through campaigns like “Whopper Detour,” users received special offers for ordering through the app. This mobile outreach strategy is based on personalization, real-time engagement, and fun elements.
Starbucks : Location-Based Mobile Marketing–Starbucks effectively utilizes location-based mobile marketing through its Rewards Program. It sends users personalized offers, discounts, and “order ahead” reminders, encouraging them to visit the store more often. The app provides customized drink suggestions based on the user’s purchase history and location, and increases both crowd management and sales by sending limited-time offers.
Netflix : Mobile Email + Push Campaign–In this strategy, Netflix analyzes users’ viewing history, watch time, and preferences to send customized emails and push notifications. Netflix also uses compelling visuals, short content, and clear calls to action (such as “Watch Now”), which is an optimal strategy for mobile users. Through data-driven, timely, and highly personalized communication, Netflix keeps users emotionally and digitally connected to its platform.
Paytm : Cashback Mobile Marketing–The cashback campaign strategy proved highly successful in generating virality. Whenever users made a recharge, bill payment, UPI transfer, or shopping transaction through Paytm, they received instant cashback, scratch cards, or reward points. This was very attractive to users, leading to a significant increase in user engagement, lead generation, app retention, and repeat usage on Paytm. The offers were promoted through in-app banners and SMS.
Conclusion:-
Today, through this article, we will learn what mobile marketing is and its types. We will also learn how someone can use mobile marketing in their business, explained in 5 easy steps. Along with this, there are some famous examples of companies that have used mobile marketing in a unique and smart way to strengthen their brand image.