Email has been an effective and powerful tool for businesses for a long time. In today’s digital marketing era, its usage has increased significantly, and consequently, email marketing jobs have also grown. So today, we will explain 10 such email marketing jobs that can be done from home through online platforms.
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What is email marketing with example
Email marketing is a part of digital marketing that businesses use to promote their brand’s products and services, announce offers, build strong relationships, and increase sales through email messages to their customers or potential audience. The main focus of email marketing includes welcome emails, newsletters, product launch emails, discount offers, abandoned cart emails, and follow-up emails.
With this, and by getting extra information from digital marketing blogs, you can run your business journey more quickly and effectively.
Example: The Snitch brand sends its customers a welcome email offering a 20% or 40% discount on their first order. In a follow-up email, they send messages like, “Hey, your favorite jacket is still in your cart!” to keep customers engaged.
What skills do you need for email marketing jobs?
In today’s world, simply writing emails is not enough for email marketing jobs. You need specific skills to get email marketing jobs. Five such skills are explained through some points below.
1. Content Writing & Copywriting–Content writing and copywriting are effective skills in email marketing jobs. Their main focus is on writing attractive and catchy words in the subject lines of business emails that immediately grab the attention of customers and the audience.
2. Analytical Skills–In email marketing jobs, analytical skills are used to analyze data and complex information collected from customers, understand their needs, wants, and problems, and then develop unique solutions using the brand’s products and services. This also involves ensuring the solution is delivered to the right customer at the right time and place.
3. Technical Platform Knowledge (ESP–Having knowledge of technical platforms is important for email marketing jobs. Email Service Platforms (ESPs) like Mailchimp, Salesforce Marketing Cloud, or Braze allow you to set up automation workflows, send messages to users at the right time, and execute your marketing strategies more efficiently and at scale.
4. Segmentation or Personalization–Segmentation and personalization play a crucial role in email marketing jobs because they are considered two of the strongest pillars of any marketing strategy. The purpose of segmentation is to divide the audience into categories based on their behavior, location, or purchase history, while personalization involves sending special offers, product recommendations, etc., based on their past activities and preferences. These techniques significantly increase customer engagement and conversion rates for the brand.
5. Automation or A/B Testing–In email marketing jobs, automation and A/B testing skills are powerful tools that make marketing campaigns faster, error-free, and data-driven. Automation handles tasks like sending welcome emails or abandoned cart reminders automatically, while A/B testing involves analyzing customer data and information to make better decisions in marketing strategies and eliminate guesswork.
Top 10 email marketing jobs work from home
1️⃣ Email Marketing Executive–Email Marketing Executive is one of the popular skills. Its main focus is on planning, creating, and executing email campaigns for professional companies to promote their products, services, or offers to customers via email. If you have knowledge of basic analytics and email tools, then an Email Marketing Executive role is a great career option. Email list management, segmentation, and personalization are also very important to ensure the right message reaches the right audience.
2️⃣ Email Copywriter–Copywriting is also a high-demand skill in email marketing jobs because this job involves writing emails that immediately grab the reader’s attention and compel them to take action. A copywriter also writes promotional emails, newsletters, welcome emails, sales emails, and follow-up emails. The goal of emails in business is to get clicks, sign-ups, or purchases, which requires the effective use of psychology, storytelling, and calls to action (CTAs).
3️⃣ Email Campaign Manager–In any business, the main focus of an Email Campaign Manager is to plan, manage, and optimize all business-related email campaigns on a weekly and monthly basis, according to the marketing strategy. This job also involves creating campaign calendars, performing segmentation, and setting up automation workflows. After the campaign is complete, the results, such as open rate, click-through rate, conversion, and ROI, are analyzed to identify areas for improvement in future campaigns.
3️⃣ Email Campaign Manager–In any business, the main focus of an Email Campaign Manager is to plan, manage, and optimize all business-related email campaigns on a weekly and monthly basis, according to the marketing strategy. This job also involves creating campaign calendars, performing segmentation, and setting up automation workflows. After the campaign is complete, the results, such as open rate, click-through rate, conversion, and ROI, are analyzed to identify areas for improvement in future campaigns.
4️⃣ Marketing Automation Specialist–In email marketing jobs, a Marketing Automation Specialist designs and manages automated email systems and customer journeys. They use automation tools such as HubSpot, ActiveCampaign, Mailchimp, and Klaviyo to create emails and set triggers, conditions, and actions for customers or businesses. They also track campaign performance and optimize automation. The ability to work from home is a valuable skill.
5️⃣CRM & Email Specialist–CRM specialists serve as the backbone of email marketing jobs. Their objective is to manage customer data and run effective email campaigns for businesses based on that data. Using CRM tools like Salesforce and Zoho CRM, brands track customer information, behavior, and purchase history. This allows them to make emails more personalized and relevant, ultimately building stronger relationships with customers in the future.
6️⃣ Email Designer (HTML/CSS)–In email marketing jobs, a designer plays a crucial role in creating visually attractive and responsive email templates for the brand. They also ensure that the emails open correctly on all devices, including mobile phones, tablets, and desktops. The designer designs the emails to match the brand’s colors, fonts, and layout. Buttons, images, calls to action (CTAs), and spacing are designed in a way that makes it easy for the user to read and click.
7️⃣ Affiliate Email Marketer–Email affiliate marketing has become an extra source of income, or even the main source of income, for marketers. Through email lists, marketers promote affiliate products or services and earn a substantial commission on every successful sale. The primary purpose of affiliate marketing is to build a targeted email list, segmenting the audience based on their behavior and interests, and then writing engaging emails that highlight product benefits, use a problem-solution approach, and include a strong call to action (CTA) to motivate customers to take action.
8️⃣ E-commerce Email Marketer–In the e-commerce business, the main focus of an email marketer is to increase online store sales and repeat purchases. Marketers use automation tools like Klaviyo, Shopify Email, or Omnisend to run campaigns smartly and effectively on autopilot. Revenue-driven emails such as flash sale alerts, limited stock warnings, price-drop notifications, and reorder reminder emails are also important.
9️⃣ Email Deliverability Specialist–An Email Deliverability Specialist is a low-competition and high-demand job focused on ensuring that brands’ emails reach customers’ inboxes instead of their spam folders, because an email that doesn’t reach the inbox is worthless. This role involves working on sender reputation, domain authentication (SPF, DKIM, DMARC), and email list hygiene, which reduces bounce rates and controls spam complaints. It also optimizes factors such as subject lines, sending frequency, and IP warming.
🔟 Freelance Email Marketing Consultant–A freelance consultant is one of the most highly skilled and in-demand email marketing jobs. They help businesses create and improve their email marketing strategies, writing emails and designing complete systems. Freelance consultants understand their clients’ business goals and create custom email funnels, segmentation strategies, and automation workflows to help them achieve those goals. Because they are freelancers, these marketers work with multiple clients, offer flexible pricing, and charge results-based fees, building both their authority and income.
What is an email marketing job salary?
Email marketing job salaries vary across different regions because they depend on several factors, such as the company, industry, experience, and performance. Let’s understand this through a table that divides salaries by experience level.
| ROLE | INDIA (APPROX ANNUAL) | US (APPROX ANNUAL) |
| 1.Email Marketing Internship(entry) | ₹2.7 Lakhs – ₹3.8 Lakhs | $3,000 – $4,220 |
| 2.Mid-Level Specialist | ₹5.2 Lakhs – ₹5.7 Lakhs | $5,780 – $6,330 |
| 3.Email Marketing Manager | ₹9 Lakhs – ₹10.1 Lakhs | $10,000 – $11,220 |
| 4.Senior / Director | ₹35.6 Lakhs to ₹49.3 Lakhs | $39,600 – $54,810 |
How to find email marketing jobs online
Step 1: Build Core Email Marketing Skills–For email marketing jobs, you first need to learn the necessary skills because simply writing emails isn’t enough. You must also deliver them accurately and be effective. Basic knowledge of email automation tools like Mailchimp, HubSpot, Klaviyo, and ActiveCampaign is essential. Learning A/B testing is also crucial, as it allows you to test subject lines, CTAs, and content.
Step 2: Create a Strong Portfolio–In the next step, you’ll need to build a strong portfolio that includes different types of emails such as welcome emails, promotional emails, newsletters, follow-up emails, and abandoned cart emails. Become an expert in these skills through consistent practice and hard work. Our clients value practical work more than theory.
Step 3: Optimize Your LinkedIn & Resume–LinkedIn is a professional online platform that helps professionals find jobs based on their skills. In the third step, you need to create a strong resume and optimize it on the LinkedIn platform. Add skills like email copywriting, automation, segmentation, and tools knowledge to your resume. Write results-focused points, and highlight internships, practice projects, and mock campaigns so that recruiters can easily find you for Email Marketing Executive/Specialist roles.
Step 4: Apply on the Right Job Platforms–Choosing the right platform to apply for email marketing jobs is very important. Some trustworthy platforms include Indeed, Naukri.com, and Internshala. For freelancing opportunities, you can apply with a well-crafted resume on platforms like Upwork, Fiverr, and Freelancer. When applying for jobs, remember to create a customized resume and write a short cover letter to significantly increase your chances of getting hired.
Step 5: Network & Upskill Continuously–To land email marketing jobs, simply learning skills and creating a resume isn’t enough. You need to work hard, focus on upskilling and networking. To build your network, follow email marketing professionals, recruiters, and founders. You can learn from them and share your learnings on the LinkedIn platform.
Conclusion:-
Today, there is a high demand for email marketing jobs in the digital technology sector. This article is all about making your email marketing job search easier and simpler. It covers everything from definitions to how to land an email marketing job, the necessary skills, and a list of top email marketing jobs. It also outlines the steps you need to follow to secure a job in this field.