Introduction:-Competition has increased these days, and marketing has become essential for the continued success of the business. Therefore, we are going to share 10 amazing marketing rules with examples. Before that, let us understand what marketing rules are.
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What are marketing rules?
Marketing rules are the methods by which any business or industry can effectively market and expand its products, services, and brands.
Whether the business is small or large, marketing rules explain how to understand customer needs and how to address them, thereby enhancing the brand image.
And how to reach as many people as possible with the product and build trust, which automatically leads to sales. Its main objectives are to provide customer value, stand out from the competition and remain so, and connect with customer emotions. Many other things help strengthen the business and promote long-term growth. The only requirement is to use marketing rules correctly.
10 marketing rules in business ?
1. Know Your Customer :-It is also called KYC in short form. It means that companies not only verify the documents of their customers but also understand the customers deeply, know their behavior, needs, wants, interests and pain points, and accordingly make their marketing strategy so that they can give a better experience to the customers, which can build trust in the customers and create a distinct identity in the market. This also makes it easier to target the audience.
example–-Banks have become SBI, ICICI, HDFC, SIMS companies – Jio, Vi, Airtel and Demat companies like Zerodha, Grow, Up Stock. All these industries get the customer’s documents verified through KYC and do marketing after understanding it deeply. However, these are verified by RBI (Reserve Bank of India) and are not scams.
2.Understand Competitors:-When a business brings its product to the market, understanding its competitors is also an important marketing rules. This helps you to know the real image of the market, customer needs and your position. You get to know which businesses are providing similar services to your product, how they work, their weaknesses and strengths. By assessing all this, you can plan your strategy according to your goals and how you can be better than them.
example–-Insurance and telecom companies, in order to be better competitors, launch offers for customers and advance their services so that customers can get quality experience and value so that they remain loyal to the brand, which automatically increases sales.
3. Create Strong Value:-If the value of the product or service is not strong then there will be no sale. So keeping this issue in mind, the business solves the real problems of the customers through its products or services in unique ways like saving their time, money, energy and making their life easier, then the trust of the customers builds trust and value on the brand. Its main focus is to satisfy the customers and strengthen the brand image and also provides benefits in other ways.
example–-shopping apps like Flipkart, Amazon, Nykaa To strengthen the value of their brand, businesses launch attractive offers like 50-80% off, coupons, buy one get one free, buy now pay later, etc. that attract customers and make them use the product and get value, thereby building trust in the brand.
4. Focus on Benefits, Not Features:-Nowadays, competition has increased so much that most of the businesses’ products and services are of the same type, but there are some businesses which grow rapidly, the main reason for this is that they sell benefits and not features. This means that the customer does not buy the product or service, he just buys the material to solve his problem. Features are logical and benefits are emotional, hence along with good marketing, you should also think about the benefits for the customer first.
Example—The e-commerce, investment and healthcare industries focus on customer benefits first. E-commerce offers fast delivery and easy returns. Investment offers returns from stock markets, bonds and fixed deposits. Healthcare offers emergency services in hospitals, 24-hour availability and the best doctors for patients.
5. Build Trust First, Sale Later:-This is an important part of marketing rules. If customers do not trust the brand of the business, they do not purchase its product quickly. Without trust, when businesses try to sell their products to customers, the customers feel that it is being forced on them. By providing value and benefits to the customers, they automatically become buyers. Once trust is built, they do not move to other products or your competitors quickly. Also, they do free marketing for the business by telling others about the brand.
Example—Big and trusted companies like Reliance, Tata, Birla, Adani do not sell products directly, they first create a strategy and build trust in the customer, after which sales happen automatically.
6.Create Emotional Connection:-The biggest secret of marketing rules is to make people emotionally attached to the brand. While buying a product or service, customers are 80% emotional and 20% logical. They also buy things for feelings and experiences. Therefore, all businesses use emotional storytelling in brand marketing and deliver such content to the people which people can relate to and hence remain associated with them for a long time.
Example—In the advertisements used in the marketing of Maggi, people are shown eating with their families, in the mountains, rivers and other adventurous places, which gives the customers a feeling of emotional attachment and it is also a brand whose ads are able to connect emotionally with the customers.
7. Use Multi-Channel Marketing:-Customers today don’t stay in one place. Businesses confined to a single platform can make it difficult to reach their brand to customers. Therefore, businesses should market on multiple channels such as Instagram, Facebook, Google, YouTube, Twitter and many more. These platforms are widely used and have the means to reach a larger audience, using which the brand can target its audience.
Example—This includes Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, WhatsApp, and other channels that businesses use to market to increase their brand visibility and awareness.
8. Provide Excellent Customer Experience:-Customer experience has become essential for modern businesses. To strengthen brand image, businesses provide quality products and services, which build customer trust and loyalty. There are many other ways to enhance customer experience, such as using offers, discounts, and promotions to encourage businesses to use their products and services, ensuring customer satisfaction and enhancing the experience.
Example—There are many companies that provide better customer experience like Amazon delivers products to customers quickly, Netflix Hotstar entertains people and Google solves people’s search queries etc.
9. Be Consistent:-Consistency plays a vital role in making businesses successful. When a brand consistently provides quality and superior product service and maintains it in the future, the value, trust, and experience of the consumer automatically increases, due to which they remain associated with it for the long term. With this, the growth of the brand also increases.
Example—Big businesses like Tata Netflix, World Disney and Adani are examples that if you keep doing any work with consistency, you will get success one day. They too faced many obstacles and difficulties in their path, but they remained steadfast and kept moving forward with focus on their work. Their struggle story can be known through search engines and other means.
10. Adapt to Trends:-The digital world is changing rapidly, so all businesses should keep changing their marketing plans according to the new trends in their market, customer behavior, social media and technology so that the brand’s visibility, awareness and identity remain different from the competitors. This helps in getting the attention of the customers and creates new opportunities for growth in the business in the future. Trends are also a bit risky because they last only for a short term. If they work, they bring huge benefits.
example—Nokia, Kodak, Videocon and Blockbuster were well-known businesses in this industry which were once dominant but they did not change themselves with the trend due to which they reached the verge of bankruptcy. Therefore, it is important for businesses to change with the trend.
note:-In this article, you learned how to apply marketing rules in your business. Now that we’ve discussed marketing rules, let’s move on to marketing products and services. The solutions are traditional marketing and digital marketing. You can understand both in detail by clicking on the link and let me know your opinion in the comments box.
Conclusion:-
Understanding marketing rules is crucial for any successful business. It begins with deeply understanding customers, uniquely addressing their behaviors, needs, and problems, while also providing value. By doing so, customer trust naturally connects with your brand. Maintaining consistency in marketing is crucial, whether it’s content communication or brand recognition. Businesses market across multiple channels, such as social media, Google Ads, email, and more, to connect emotionally with customers to enhance customer experience and solve their major problems. By following these marketing rules, businesses grow over the long term.